Privacy Policy


We endeavor to be in compliance with the policies of CARU, the Children’s Advertising Review Unit of the Council of Better Business Bureaus, Inc. Click here for information about Privacy of Children.

Phoenix Brands LLC cares about your privacy. This Privacy Policy outlines the type of Personal Information that is collected by Phoenix Brands LLC from consumers and how we use and protect it. This Policy also tells you what to do if you do not want your Personal Information used for marketing purposes, and how you can change information you have already provided to us. This Policy applies to consumer-directed web sites which link to this policy, including the ones listed here, and to Phoenix Brands LLC’s collection of data through printed promotional materials such as sweepstakes entry forms, coupons or other mail-in offers and telephone calls to Phoenix Brands LLC’s consumer services department. It does not apply to banners, sweepstakes or promotions sponsored by third parties in which Phoenix Brands LLC participates.

  • Your Consent to This Privacy Policy
  • Collection of Personal Information
  • How We Use Your Information
  • Other Information We May Collect
  • Privacy of Children
  • Security of Information
  • Changes in Our Policy
  • Whom to Contact

Your Consent to This Privacy Policy

By providing Phoenix Brands LLC with Personal Information, you signify that you agree with the terms of our current Privacy Policy as posted here. If you do not agree with any term in this Policy, please do not provide any Personal Information.

If you choose not to provide Personal Information, you may not be able to do certain things, like access particular areas of our web sites, enter sweepstakes or contests, request samples, or send us e-mail.

Collection of Personal Information

As used in this Privacy Policy, “Personal Information” means personally identifiable information such as your name, street address, telephone number, credit card information, screen name and email address.

When you provide us with Personal Information, you are authorizing us to use that information in accordance with the terms of this Privacy Policy, which includes your right to limit our use of your Personal Information (see Whom to Contact).

We may also collect Personal Information from you about a third party (e.g., a web site might allow you to send an electronic “post card” to a friend, in which case we will need that person’s name and e-mail address). Please note that we use such information only for the specified purpose (e.g., to mail the post card) and we will not contact the third party again unless and until the third party contacts us.

How We Use Your Information

When you supply us with your Personal Information we will use it for the express purpose for which it was collected (e.g., to enter you in a sweepstakes or to send you a sample). It may also be used by the brand responsible for the web site or promotion, as well as by our other brands, to contact you regarding other products and services which may be of interest to you (including those we may offer jointly with other companies). For more information about Phoenix Brands LLC and its brands, see About Phoenix Brands LLC. At any time, however, you may opt out of such contact. (See Whom to Contact).

At times we may retain third parties to analyze data we collect, including Personal Information, to help us improve our products and our web sites. In addition, if you order a product or service from us, we may provide Personal Information to suppliers and other third parties to enable delivery of such product or service. These third parties, including suppliers, are not authorized by us to use your Personal Information in any other way. Phoenix Brands LLC does not sell Personal Information.

We may supplement the information that you provide to us with other information that we receive from third parties. We do this for marketing purposes in order to provide the most appropriate products and services to meet your needs.

We may also transfer, sell or assign your Personal Information to any entity to which we divest all or a portion of our business (e.g., in connection with our sale of a brand), to the extent that you provided such information to the specific portion of our business (or brand) that is being divested, or otherwise in connection with a merger, consolidation, change in control, reorganization or liquidation of all or a portion of our business.

Finally, please note that we will release your Personal Information if required to do so by law, or by search warrant, subpoena or court order.

Other Information We May Collect Online

Other information that we may collect online, via Phoenix Brands LLC web sites, e-mail promotions and banners, for example, is described in this section.

You may have heard of “cookies,” which are files or pieces of information that are stored by your browser on your computer’s hard drive. Phoenix Brands LLC may use cookies to collect other information during your visit to our web site, such as the particular site areas you visit and the products or services you buy through our web site. We collect this information to better tailor our site and our products to your interests and needs. Cookies may also be used to help speed up your future activities at our sites. For example, a site can recognize that you have provided Personal Information to us and refrain from requesting the same information again.

Most browsers are initially set to accept cookies. If you’d prefer, you can set yours to refuse cookies or to alert you when cookies are being sent. Refusal of cookies at the site you entered may result in an inability to visit certain areas of the site or to receive personalized information when you visit the site.

In addition, we are constantly trying to improve how we promote our web sites. To help us do this, we may measure the effectiveness of our web presence by determining what you clicked on to get to our site.

Site measurements – anonymously and in the aggregate – are statistics about usage of the web site. Information about your computer, such as your IP address (a number assigned to your computer whenever you surf the Internet), the type of Internet browser you are using and the type of computer operating system you are using may also be collected and linked to your Personal Information. This is to ensure that our web sites present the best web experience for visitors, and that they are an effective information resource.

Finally, some of the pages you visit may use pixel tags (also called clear gifs) to collect information about your navigation on our websites. This information is used to evaluate and enhance how the websites function.

Privacy of Children Online

Phoenix Brands LLC is committed to protecting the online privacy of children and making the Internet safe for our users. The statements in this Policy generally about our collection and use of Personal Information also apply to our treatment of personal information from children under the age of thirteen, with the added protection of the special rules that follow. We encourage parents of children under thirteen to regularly check and monitor their children’s use of email and other activities on line.

Phoenix Brands LLC does not collect personal information from children under thirteen, except from time to time at certain sites that are directed to children. Phoenix Brands LLC handles this information in accordance with the Children’s Online Privacy Protection Act (COPPA):

  • If your child provides us with online contact information (e.g., an email address) solely so that we may respond more than once to a specific request (e.g., sending an online newsletter) and for no other purpose, then we will notify you via email that this information has been provided to us. You have the right, as will be outlined in our notification and as set forth below (see Whom to Contact), to ask that we not use your child’s online contact information for this purpose.
  • Before your child provides us with Personal Information beyond online contact information (e.g., a street address, phone number, etc.), or if we wish to use Personal Information for purposes other than responding more than once to a specific request, then we will contact you by email and will require your signed permission, sent by postal mail, before we collect and use such information.
  • If the information provided by your child is online contact information only (e.g., an email address), and it is to be used to respond on a one-time basis to a specific request (e.g., to answer a question about one of our products), and thereafter it is deleted from our records, then we will not notify you.

Security of Information

We take reasonable precautions to keep your Personal Information secure. All personally identifiable information is subject to restricted access to prevent unauthorized access, modification or misuse.

Changes in Our Policy

Phoenix Brands LLC reserves the right to change or remove this Privacy Policy at our discretion. We will post any new policy here and we encourage you to visit this area frequently to stay informed.

Whom to Contact

Please write to us at Phoenix Brands LLC, One Landmark Square, Suite 1810, Stamford, CT 06901 or call (203) 975-0351 if you have any comments or questions about this Privacy Policy or to report any violations of the Privacy Policy. We will respond to you within 24 to 48 hours in most cases.

Phoenix Brands LLC will take reasonable steps to comply with the foregoing requests.

Again, Phoenix Brands LLC is committed to protecting your privacy. Please do not hesitate to contact us if you have any questions, comments or concerns about this Privacy Policy.

About Phoenix Brands LLC

Phoenix Brands LLC’s major products North America are: FINAL TOUCH® Fabric Softener, RIT® Dye, FAB® Laundry Detergent, DYNAMO® Laundry Detergent, AJAX® Laundry Detergent, ARCTIC POWER® Laundry Detergent, and ABC® Laundry Detergent.